Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results.
But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results.
A search for [New York Hotels] in Google brings up the local carousel, with hotel options you’d expect, and some you wouldn’t expect.
We have the Sheraton, Hilton, Marriott and others. But we also have Expedia, the travel search engine, coming up as a hotel you can purchase a stay at for a night or two. Why?
If you looked at Expedia’s Google+ local listing you would have seen it is listed in the travel category. Someone at Google recently changed it to a “Corporate Headquarters” category. This should fix the issue and no longer bring up Expedia in the search results for that query, over time.
Google was made aware of the issue and they acknowledged that this is not the expected outcome from the new local search algorithm. They are indeed working on fixing the results and improving them over time.
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013.
The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. This is an “all-time low.” The combined Yahoo-Bing “search alliance” share remains flat at 29 percent. Bing has grown almost entirely at Yahoo’s expense.
Here are the figures for June:
- Google: 67.6 percent
- Bing: 19.2 percent
- Yahoo: 9.8 percent
- Others: 3.4 percent
These figures do not include mobile search, which is an increasingly large share of overall volume. Mobile now drives more than 30 percent of total US internet traffic.
Paid search growth was one of the bright spots for Yahoo in an otherwise disappointing Q2 earnings release. Yahoo paid search brought in $403 million in Q2, a 5 percent increase vs. $385 million in Q2 last year. Obviously eroding PC search volumes will dampen Yahoo’s future growth opportunity.
According to StatCounter, Yahoo has a 9.3 percent share of the US mobile search market. Google dominates at 85 percent and Bing’s share is 5.5 percent.
Source – Yahoo Search Share Falls Below 10 Percent For “All-Time Low”