Top 10 Social Media Blogs

Are you looking for some good social media blogs to read? Look no further!

Our fifth-annual social media blog contest generated over 600 nominations.

Our panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs were analyzed based on a number of factors, including content quality, post frequency and reader involvement.

With that in mind, here are 10 social media blogs to put at the top of your reading list.

#1: Jon Loomer

Jon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge.

jon loomer blog

Jon Loomer’s blog is enthusiastic, helpful, detailed and well-illustrated.

#2: RazorSocial

RazorSocial explores social media tools and technology with well-illustrated, detailed posts written by Ian Cleary.

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RazorSocial’s useful content is delivered with no-nonsense, practical, actionable, step-by-step instructions.

#3: Socialmouths

Socialmouths, authored by Francisco Rosales, gives readers down-to-earth social media advice that can be applied to practical and tactical uses.

socialmouths blog

Socialmouths publishes how-to articles with examples and case studies.

#4: Post Planner

Post Planner provides a witty yet intelligent and actionable collection of easily consumable Facebook marketing posts.

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Post Planner’s well-formatted and easy-to-read posts include useful examples and images.

#5: Dustn.tv

Dustn.tv‘s Dustin W. Stout shows readers how to become better social media storytellers.

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Dustn.tv shares excellent case studies and how-to articles.

#6: Danny Brown

Danny Brown publishes timely, informative and in-depth marketing advice and SlideShare decks.

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Danny Brown’s easy-to-read blog posts are smart and thoroughly cited with third-party links.

#7: Boom Social

On Boom Social, Kim Garst provides conversational posts, advice and case studies on social media marketing.

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The content on Boom Social is easy to read and speaks directly to the reader.

#8: Jenn’s Trends

Jenn’s Trends is where Jenn Herman uses simple, concise language to deliver personal perspectives on social media trends.

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Jenn’s Trends has an engaging style that is easy to digest.

#9: Top Dog Social Media

Top Dog Social Media, the blogging home of Melonie Dodaro, focuses on what’s happening in social media.

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Top Dog Social Media publishes tips in Q&A format and a mix of personal and professional posts.

#10: Simply Measured

Simply Measured focuses on trends and measurement in the social media space.

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The content on Simply Measured benefits any social media marketer.

Source –  Top 10 Social Media Blogs

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How to Use Visual Content for Real-Time Engagement

Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

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People aren’t likely to share when the excitement is over and they’re back home on their computer faced with more deadlines and too much content to sift through.

Here are four ways you can tap into real-time experiences to engage your audience with visual content and encourage them to take action.

#1: Make It Easy to Shoot and Share

Do you have a physical place of business? There’s no better time to ask someone to share visual content about you than when they’re on location experiencing your brand.

The 1888 Hotel in Sydney has been dubbed the “World’s First Instagram Hotel” because the staff actively encourages guests to document their stay in real time via Instagram.

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A fitting title for a hotel named 1888—the same year Kodak’s Box Roll camera was released to the market.

The hotel uses everything at their disposal to motivate people to share as much visual content as possible. They have a custom hash tag, a fun place for selfies, iMacs with featured photos, photo walks and Wi-Fi and iPads in every room for frictionless sharing.

As soon as guests arrive at the hotel, they can start their visit by taking a fun selfie. 1888 Hotel features a selfie space with classic picture frames ready for Instagram action.

Guests at 1888 Hotel can’t resist the selfie corner and love getting creative with hash tags.

The hotel encourages guests to tag their photos with #1888hotel so they can see their photos streamed live to two iMac computers in the lobby, as well as on the hotel’s website.

The hotel encourages even more participation by choosing a photo of the month and rewarding the photographer with a free night’s stay.

Guests love seeing their images showcased on the two iMacs in the lobby.

But why stop at hotel selfies? 1888 Hotel worked with local bloggers to develop an Insta-walk that showcases the most “Instagrammable” locations in the local Pyrmont and Darling Harbour area. Guests are encouraged to take the walk during their stay and share images to Instagram (with the hotel’s #1888hotel hashtag, of course).

Got some time before your room is ready? Take a stroll with Instagram!

The Insta-walk is a brilliant idea because guests don’t just use the hotel hashtag in their photo captions, they also use other popular Australian travel hashtags, resulting in further exposure for the hotel.

Wi-Fi is paramount to frictionless sharing, so the 1888 Hotel provides free Wi-Fi in the lobby and guestrooms. But they take it one step further than most businesses: They provide access to an iPad in every room, complete with social sharing functionality, ready to go.

Take every opportunity to make it easy for your audience to share in real time.

General Manager Andrew Adams-Smith believes real-time marketing is a big part of 1888 Hotel’s success since opening in 2013. “Instagram is integrated into our whole culture. All of our staff members have Instagram accounts and anyone can reply to posts.”

1888 hotel doesn’t do any advertising, relying solely on social media and earned media (free PR). As such, 1888 Hotel is a great example of the power of real-time visual content.

#2: Ask for Contributions

If your business is completely online, you can still ask fans to share visual content about where they are and what they’re doing at a particular moment. For example, podcasts are entirely audio, but with a little creativity, hosts can incorporate visual content in fun ways.

You’re most likely familiar with Mike Stelzner’s Social Media Marketing Podcast if you follow this blog. Recently Mike ran a contest to win a copy of his book Launch and 30 minutes of “ask me anything” Skype time with him.

Mike announced the contest during the podcast and asked his listeners to take a picture of where they were when they listened to the show and share it in the comments. The result? Almost 400 comments and counting. Approximately 100 of those comments were photos from around the world like this one:

Even if your business is digital only, you can motivate fans to share pictures.

Sometimes asking your fans to share is all it takes to get a new kind of interaction and draw attention to your business. Make sure you ask everyone to use a specific hashtag so you can track the engagement and respond in real time.

#3: Expect the Unexpected

It’s hard to plan memorable moments. They just happen. Be ready to respond quickly to unexpected events because your timing is part of creating awesome content that fans want to share while the event is still happening.

Remember the famous 2013 Oreo Tweet? Ad agency 360i took just 5 minutes to conceptualize, design and caption the image that was tweeted worldwide just 10 minutes after the power went out at the Super Bowl.

Oreo set the bar for rapid response with visual content—the tweet was a hit and the online chatter continued overnight.

Being a first responder with visual content can massively increase your chances of engagement. Fans look to join in on the conversation as it happens.

#4: Plan Ahead

Prepare to lead or join conversations that are popular with your community by planning targeted content ahead of events.

Dunkin’ Donuts does this extremely well—so well, in fact, they’re often referred to as the brand that hijacks events with content, whether it’s the World Cup or the Grammy Awards.

By planning ahead, Dunkin’ Donuts is able to join in on (or initiate) popular conversations:

The good news is that any business, no matter how small, can identify the events customers are most interested in and then post about them.

Casey Lightbody, a marketing consultant from Brisbane, has a target market of international women for her Empowered Women network. She released this image on Facebook early in the morning on International Women’s Day:

Plan ahead! Make and share an engaging image related to a current event.

Even though hers is a relatively new business page, Casey was able to achieve a significant number of shares.

Source –  How to Use Visual Content for Real-Time Engagement

 

SEOlympics: Best Marketing Blogs of the US East

It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. However, we’ve opted to break the list up into regions – starting with blogs located on the East Coast. This way we won’t leave out any of the phenomenal marketer blogs in America.

But, before we get into the list, here’s some interesting stats surrounding content marketing in North America.

Based on research conducted from the Content Marketing Institute, 9 out of 10 marketers were using content marketing in 2013. Marketers also increased the number of marketing tactics they used from 8 to 12. Furthermore, the use of social media for content marketing jumped from 74% to 84%. Finally, marketers increased their content marketing budgets from 26% to 33%.

There is clearly a lot going on in the USA marketing world.

Don’t be surprised if more marketers in the United States jump on the content marketing bandwagon during the remainder of 2014.

To help you along your journey, here are 10 spectacular marketer blogs based out of  the Eastern U.S. put together using subjective criteria like voice, content strategy, and quality.

If we forget to include a blog that you feel is worthy of this list please feel free to add your suggestion in the comment section below.

Finally, the following list is in no particular order. Enjoy.

map SEOlympics: Best Marketing Blogs of the US East

Seth Godin probably doesn’t need an introduction. But just in case you’re not familiar with this best-selling author, here’s a brief bio.

Godin was in Mt. Vernon, New York. He graduated from Tufts University and later earned a MBA from the Stanford Graduate School of Business. In 1986, he launched his first business Seth Godin Publications from a New York City studio apartment. Over the years, Mr. Godin has founded, or co-founded, Yoyodyne and Squidoo, was Yahoo’s vice president of direct marketing, authored 20 books, developed the idea of “permission marketing,”and hosts the podcast the Startup School on Earwolf.

And there’s also his blog.

Seth’s Blog is one of the most influential blogs for marketers. He keeps things short and gets right to the point. Besides teaching you a lot about marketing, Seth’s Blog can show you how to blog effectively everyday.

SEER Interactive

2014 07 02 20 25 55 SEO SEM Analytics Insights   SEER Interactive 1024x721 SEOlympics: Best Marketing Blogs of the US East

SEER Interactive was founded in Philly back in 2002 by Wil Reynolds. Originally, SEER was just one a man operation that focused on search. Over time, SEER Interactive has built a team of talented and innovative people who have experience in search marketing, SEO, and analytics. However, what makes this agency unique is the team uses analytics to help companies land those important leads.

The SEER Interactive blog posts informative posts everyday of the week focusing on everything from creating engaging content to improving PPC performance. One example of an awesome recent post is “Launching An Infographic: 7 Steps To Success.”

While not directly related to the posts featured on the blog, we really enjoy the fact the profile picture of every team member is from their childhood. It’s a fun little feature that proves why SEER Interactive was named the Top Workplace by Philly.com.

Chris Brogan

2014 07 02 20 28 19 chrisbrogan.com %E2%80%94 Building the Digital Channel Beyond Social Media 1024x695 SEOlympics: Best Marketing Blogs of the US East

Boston resident Chris Brogan has become a respected journalist, marketing consultant, and speaker on all things social media marketing. He’s also a best-selling author. His 2009 book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust was a New York Times bestseller. Mr. Brogan also founded PodCamp and Kitchen Table Companies. He’s president of Human Business Works and also serves on the board of advisors of HubSpot.

Mr. Brogan also happens to run a popular blog, which was once included in the Top 5 of the Advertising Age Power150.

What we really like about this blog is that Chris asks: “What do you SEEK from me? Not what I’m selling. What do you SEEK? What are you hoping to glean? When you come here, you say, “If I read X, I’ll be able to do something in my world HERE (where?).”

That’s a refreshing approach for a blog designed to help your business grow.

Internet Marketing Ninjas

2014 07 02 20 30 13 The latest SEO Industry news notes and chat. SEOlympics: Best Marketing Blogs of the US East

We doesn’t enjoy a story about a company launched in a basement? That’s what happened when Jim Boykin founded We Build Pages in 1999. Over the last decade, the name was changed to Internet Marketing Ninjas, and today their team of 100 employees works out of its office in Clifton Park, New York. Notable employees include the incredible Community and Brand Manager Ann Smarty.

The Ninja Army, however, is what makes this blog stand out. The team has experience in a number of fields ranging from sales, customer service, content writers, design, social media, and even an IT team. In short, the Internet Marketing Ninjas blog is a one-stop destination for all your marketing needs.

Chief Marketing Technologist Blog

2014 07 02 20 30 38 Chief Marketing Technologist Marketing Technology Management SEOlympics: Best Marketing Blogs of the US East

Prior to launching this blog in 2008, Scott Brinker earned a BS in computer science from Columbia University, as well a MBA from MIT and an master’s degree in computer science from Harvard University. Throughout his career, Mr. Brinker has developed apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu, founded a web development agency, and co-founded ion Interactive, a software company that tests post-click experiences.

The Chief Marketing Technologist Blog focuses mainly on posts, webinars, and videos in marketing data, management, tactics, and software. One of the most popular, and interesting, posts was the discussion on how “Strategy, marketing, and technology are all intertwined.”

Heidi Cohen – Actionable Marketing Guide

2014 07 02 20 33 58 Heidi Cohen Actionable Marketing Guide SEOlympics: Best Marketing Blogs of the US East

Heidi Cohen’s Actionable Marketing Guide has been included in Social Media Examiner’s “Top 10 Social Media Blog” for two consecutive years (2012, 2013). And there’s a really good reason for that; Cohen uses her past marketing experience to explain and breakdown all of the latest marketing trends.

This blog does an excellent job of discussing topics related to social media marketing, mobile marketing, and content marketing. And don’t worry if you’re a newcomer to online marketing. Heidi also posts articles that provide insight on the basics of marketing and ideas on blog posts.

When she’s not busy on her blog, this New York City resident is also a professor, journalist, and speaker.

Convince and Convert

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Jay Baer has rather impressive resume. Since 1994 he has consulted over 700 brands including power house brands like Nike and Caterpillar. In 2008 he launched his fifth marketing firm Convince and Convert. The blog has since become a favorite and trusted source in the industry. In fact, it was ranked as the worlds #1 content marketing resource by the Content Marketing Institute.

Besides Baer (who happens to live in Bloomington, Indiana) the Convince and Convert blog also features posts from the talented 8-person team, along with the occasional guest blog. You can expect everything from how to gain brand advocates to using social media to create personal connections to how to run a SMS campaign.

B2B Marketing Insider

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West Chester, Pennsylvania, resident Michael Brenner has been involved with leadership, marketing, and sales for over 20 years – including positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital Marketing for SAP Americas. He also founded the social news site Business 2 Community and the thought-leadership blog Business Innovation.

The B2B Marketing Insider blog features posts surrounding content marketing, strategy, social media, demand generation, mobile, and search marketing. The blog is used to discuss the latest ideas, topics and strategies that can help businesses improve sales, leads and customer loyalty.

Annielytics

2014 07 02 20 40 49 Annie Cushings Blog Covering Analytics SEO and Data Visualization SEOlympics: Best Marketing Blogs of the US East

Annie Cushing clearly loves analytics – it’s in the blog name, after all. But what can you do with analytics? Cushing uses analytics to improve sales and social media campaigns by providing easy to understand blog posts that are short and sweet.

This Cherry Hill, New Jersey, resident posts frequent articles full of useful tips, tricks, and strategies you can use to gather and visualize data, especially with Google Analytics and Excel. You may not think analytics is a big deal, or even interesting, but this blog will prove otherwise.

MarketingSherpa

2014 07 02 20 42 03 MarketingSherpa Blog SEOlympics: Best Marketing Blogs of the US East

Based out of Jacksonville, Florida, Marketing Sherpa is a unique marketing blog. It provides surveys, case studies and data that can be used for all of your marketing campaigns. The blog also hosts lots of informative videos, as well as topics that range from LinkedIn to email marketing.

Source – Best Marketing Blogs of the US East

4 Points to be Followed by Every SEO Company to Boost Traffic & Sales

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Do you ever analyze past SEO mistakes while hiring a new company to increase your organic traffic? Probably not, because that’s how most of the websites go about it. It’s time to investigate the reasons of loss whenever you see a drop in your sales & traffic even after spending enough on optimization experts fee.

Don’t sit back thinking that you have hired the best SEO firm

Usually companies take it quite easy if they have SEO professionals to take care of search engine rankings. But, that’s a big mistake as to get sales you must have both relevant traffic and a conversion focused website. Not all SEO companies take this into account and so achieve half of results. To attain potentially convertible traffic first ensure that your SEO strategy implies:

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Research Based Plans

It is a must to adopt research based planning amid the stiff competition for search engine rankings to ensure results. Using smart tools for keywords and competitor analysis is essential if you want to be safe from the consequences of guesswork & weak estimations. These tools give robust figures that eliminate the risk of misjudgments.

User Focused Practices

Add value to search engine results by meeting Google standards and offering best user experience to online users who seek solutions to their queries. Don’t depend on black hat SEO to get higher rankings. Indulge in ethical linking to get steady results.

Don’t waste your time & money in old SEO practices

Apply Modern Techniques

Unique Content

Google prefers content so avoiding it can cost you heavily. What kind of content shall be used for optimizing search engine is the most important question to unravel. If your past SEO efforts could not meet desired goals, then poor content could have been the reason. Analyze now & change your approach.

Follow on page & off page content guidelines to improve your domain authority and boost search engine rankings. This may also save you from Panda hit as that focuses on improving content quality on Google.

Social Sharing

Social media is a great source of attracting traffic and it helps you improve the online presence on web as social domains have high domain authority, attract great deal of users and always rank higher in SERPs. They also act as good source of quality backlinks but if you really want to own all of this, you have got to ensure that your social media content is user engaging & shared on regular intervals. Consistency is the key to success when we talk about social media benefits.

Not sure which package will be suitable for you? Our SEO experts can help you out.

Discuss Your Requirements

Ably Soft, as the global SEO partner for many websites applies all these techniques to work and ensures improved results. Our clients’ stable rankings give us opportunity to suggest similar techniques to other online businesses too. If you lack information on improving your web traffic, then consult us.

The Art and Science of Getting Content Shared on Social Media

When excellent content fails to attract the readership it deserves, likely there were lapses in marketing efforts either before and after it was published. There is no guaranteed way to send your content viral but a few, reliable techniques boost the odds your posts receive well-deserved attention from social media users.

Related: How to Leverage Celebrities and Social Media to Build Buzz

Leverage influencers. You don’t need to be a social media star to see your blog posts widely shared. You can depend on others who’ve nurtured loyal followings to amplify your content across Facebook, Twitter and Google Plus.

Before you hit ‘publish,’ make sure you’ve quoted a few experts who have shared their opinion on your topic. When the story goes live, notify those individuals about your mention of them. They will likely respond with a ‘like,’ tweet and share of the post that will reach many of their followers.

This is a classic win-win-win. You add credibility to your post by noting what an industry influential has said about the same topic, those experts lend their social media presence when they share your content and you develop great rapport with the individuals you quote.

For more tactical advice, here are four foolproof strategies for getting social media power users to share your content for you.

Related: How to Get Your Content Shared More on Pinterest

Turn off comments. Sonia Simone, co-founder and chief content officer of Copy blogger, recently decided to do away with comments on the Copy blogger blog. As surprising as it was to many readers, others embraced the change, believing it would lead to better content and conversations. So far, the experiment has proved successful.

Upon reaching the end of a post, the Copy blogger audience is encouraged to “take the conversation further” on Google Plus and Twitter. This has proved brilliant at getting readers talking about and sharing Copy blogger content. Judging by activity on Google Plus, the conversations could not get any better.

Engaged fans enthusiastically contribute thoughtful insights to the conversation and, more often than not, will then interact with you one-on-one.

Use language that clicks. The social media management app Buffer published a study that analyzed the most popular words used in viral headlines and evaluated winning headline strategies. Experiment with your headlines to see which words and phrases resonate with your unique audience. Soon, you’ll have a list of what drives social shares.

Research conducted at the University of Texas, Austin, found Facebook users manifest their regular selves both online and offline. Content that speaks directly to who your readers are encourages them to share your post with people they care about as a way of publicly sharing a bit of themselves.

Source – Content Shared on Social Media

Twitter opens app install ads to all advertisers

Twitter just opened app install ads to all advertisers. Say that three times fast.

The install ad comes with a variety of targeting options including keywords, gender, location, and mobile platform – especially important when it comes to app downloads.

The Promoted Tweet includes room for some text that you can either write or pull from your app download page. There’s a nice photo and a good sized install button.

Twitter Mobile App InstallAfter a user clicks to install, Twitter will show them an install complete message with a prompt to open the app. Seems intuitive but I’ve been known to download an app and then forget about it. Once you have them hooked, you want to keep the excitement going with an instant open.

You can also set up the ad with deep-linking. Twitter uses Spotify as an example showing how they can target fans who mention a singer’s name then link them straight to that singer’s page on the app. Brilliant.

On the back-end, Twitter provides a conversion tracking tool that lets you see how many people clicked, how many apps were opened and how many people took further action such as registering or making an in-game purchase.

Of course, Twitter has quotes from several beta testers who are wildly enthusiastic about the results and though that sounds sarcastic, I don’t doubt their validity. The one thing that always surprises me about Twitter ads is how well they both blend in and stand-out. Crazy, right.

Last night, I was skimming my Twitter feed when I saw a Tweet from a company doing something that fit right in with what I’m doing! Imagine that. So I clicked to check out the site and then reTweeted their offer. Only then did I notice that it was actually a Promoted Tweet. Yes, I clicked and shared an ad before I realized it was an ad. How about that? Ad or not, the information was valuable to me and I thought it would be valuable to others, so I shared. That’s how social media advertising should work.

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Everything You Need to Know About Facebook Page Apps [INFOGRAPHIC]

Social Media Marketers are always looking to “cut through the clutter” (really overused, I know) in an effort to get their Facebook marketing campaigns noticed. As community managers and social media marketers try to make their promotions, campaigns and contests come across as more professional, more personalized and more branded – they’re turning to third-party Facebook Page apps to help them acheive this.

Simply put, a Facebook App is a mini-website that sits on your Facebook page and allows you to give your fans an experience that goes beyond the realm of Facebook – but is still tied back to Facebook’s Open Graph allowing the contest or promotion in the app to stay connected to social media and go viral.

Yet, there are a fair amount of community managers and social media marketers who don’t quite “get” Facebook Apps or completely understand the concept. Circus Social put together an infographic titled, “Everything You Need to Know About Facebook Apps” that neatly portrays what a Facebook App is, what it helps marketers achieve and how they can put them to good use. It also debunks a fair amount of myths and questions about Facebook Apps that are often asked.Infographic - Everything You Need to Know About Facebook AppsVisit here original website link

Losing Control: 4 Potential Pitfalls of User Generated Content

ablysoft_imgThere’s no denying the upsides of a healthy influx of user-generated content (UGC). When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an engaged community, free copy, higher search rankings, and broader reach. Your target audience may feel a deeper connection with your brand. At first glance, having an abundance of UGC seems like an effective way to market your business and engage with your customers. But as with anything else, user-generated content has its downsides. Here are four potential pitfalls to keep in mind.

Inconsistent messaging
It’s important to remember that very few people apart from your team are intimately familiar with your brand’s messaging. This is one of the major drawbacks of user-generated content. Your customers may be well-intentioned as they’re posting updates and tweets with your campaign hashtags, but they may not be conveying your message in a way that you originally intended. Inconsistent messaging may leave your audience feeling confused about your business’ platform and services.

Campaign hijackers
Keep in mind when you’re managing a UGC campaign that things may take an unexpected turn. A handful of dissatisfied customers or vindictive competitors can quickly send your marketing effort into a downward spiral. A good example of this is the #McDStories campaign launched by McDonald’s in 2012. Originally, the marketing effort was supposed to put a positive spin on working for McDonald’s. The brand encouraged employees to share their experiences. Instead, disgruntled employees and customers used the hashtag to post negative quips about the popular fast food brand. Be aware that campaign hijacking is a real issue, and come up with proactive strategies to combat the problem ahead of your launch.

Lack of engagement
The most effective user-generated content campaigns are backed by a strong community. If your brand actively engages with your online audience regularly, you’re a candidate to run a successful user generated campaign. But sometimes other factors come into play that may affect audience engagement. A lack of engagement from your customers can be caused by everything from a confusing campaign structure to a poorly-timed launch. Whatever the reason, it’s important to have a back-up plan in place to make sure that your upcoming efforts don’t fall flat with your audience. Be flexible and willing to adjust your strategy if your customers aren’t engaging with your brand as you expected.

Too much engagement
Sometimes the problem isn’t a lack of engagement, it’s way too much engagement. But a lot of interest and discussion is a good thing, right? Not always. The result may leave your team feeling completely overwhelmed and unprepared for the amount of comments or submissions you’re receiving. A campaign can quickly spiral out of control and become impossible to moderate effectively. In this case, seeking outside help for content moderation can be helpful. Some businesses turn to distributed moderation services like Amazon’s Mechanical Turk to manage the influx of UGC. MTurk, as it’s commonly known, relies on freelance workers to help moderate content. Other companies that aren’t necessarily comfortable crowdsourcing their content moderation for privacy reasons may choose to seek out specialty services. Platforms like WebPurify have dedicated teams of employees trained in the art of image and content moderation. There are a couple different approaches your business can take, but the bottom line is that effective moderation is critical when it comes to UGC campaigns.

The benefits of user-generated content are many, but there are also pitfalls to be aware of. If you’re launching a marketing effort that calls for UGC, be proactive about managing the process. Have a back-up plan in place in case things get off track, and come up with a moderation strategy ahead of your launch. Pre-planning can help you keep your campaign on track!

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Make your Social Media Presence ‘Special’ not ‘forced’- Successful brands do this

smo_ablysoftThere is a common misbelief that social media presence is all about creating a Facebook page or twitter handle. It’s just a step whereas to get social identification on web. Making your social profiles engaging is the actual technique to achieve desired goals.

Do you have a Twitter, Facebook, LinkedIn profile but no Social Traffic?

The biggest reason why usually businesses lack the ability to get social traffic despite of their business page is their inactive mode. If you have made a page on Facebook but that shows no posts, no status updates on regular basis, then you may not even gets enough likes. The other reason can be the monotony of content sharing as social geeks hunt for newness & interesting stuff.

ablysoft_1To get social traffic one has to fight 2 of the following hurdles that all social media networks put across:

  1. Content decay– Content decay is the paramount reason why there is so much of hustle on all social pages. Whatever you share now becomes dead after few comments and shares. So, continuous activity is important to keep the essence live.
  2. Time decay– The trends keep changing every hour and you have to put up new stuff on board. Those who miss participating at right time; tend to miss the advantage. Every lapse counts for stagnation in your followers/fans list.

Ably Soft social media experts suggest businesses not to make it an obligatory action to share updates for the sake of it. Do it rather for keeping your page live just like an entertainer.

Successful Brands are those which follow consistent approach to engage their users and keep them involved with new & likeable content. You can utilize your social presence most by creating campaigns that encourage user participation. Read how these two brands made it happen:

Just Eat

A leading takeaway service that functions in 13 countries ran a multi-channel campaign and made a TV clipping for that first. Its next step was to engage the online users for which it chose social networks. The story was taken further by prompting people to follow Worrall Thompson’s (TV chef) plight while in confinement via Facebook & Twitter. The result was this: #JUSTEATkidnap got used 1,379 times over a week.

Times Now

The news channel took to twitter for creating user engagement and followed user sentiments carefully right before national election. The group created a buzz with hashtags like #MegaExitPolls, #May16WithArnab, #TimesNowatTimesSquare etc. and kept the conversation on for weeks. The results were unbelievable: 100+ hashtags kept trending throughout the polling season & the channel grossed 3.8 lakh more followers.

These are two different brands of difference scale & audience but both received great results but their reason of successful campaign is common i.e. they made their social presence special & not forced. You can also fetch maximum benefit from social media networks if your promotional strategy is user focused & engaging.

All the big results have some strategic planning behind it, so follow plans that meet your business goals. Send us your queries if you face hard time to use your social media pages for business.

Minus One for Google+ as Vic Gundotra leaves – What Comes Next?

Where Google+ heads next is the universal thought spread after Vic Gundotra, the head of platform has announced his exit from Google. The platform though surviving as a back-stage of Google has been doing fairly well for business as well as social circles. In the last reports, Vic reported 540 million active users, which apparently describes a well grown state of Google+.

Vic Gundotra Google+

What’s next for Google+?

Vic Gundotra has been associated with Google+ for past 8 years known as the father of this social product. Now that he parts ways with Google, sall wish to know who will take charge of the products that he has directed for years. Expected changes include following:

  • Sources tell that the customary requirement of Google+ integration for Google products may no longer be there
  • Google is supposed to be reshuffling about 1000 of its employees (the core of Google+ team) but there is no formal announcement on who’s taking his place. Only Gmail will continue to have it.

Google+ has been making number of efforts in recent past to offer better user experience with introduction of new elements and features. Yet again the search giant seems determined to focus on its users, as is evident from a remark by one of its representatives;

“Today’s news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.”

Ably Soft views this moment as catalyst and hopes that the further journey of Google+ opens more avenues for social bees who are there to broaden their circles. Our Social Media experts view this as an important point for Googlers who love to broaden their circles as many positive developments are expected.