Amazon Delivery Drones – Get Ready to Receive Orders in 30 Minutes

Amazon is all set to test its delivery drones in India. The service that is expected to deliver goods within 30 minutes at every doorstep will be tested in Mumbai & Bangalore first. The drones will not carry orders above 2.26 kg & are expected to be seen around festive season in October.

Although announced in 2013 by Amazon, the service is likely to get launched by 2015 in USA as FAA’s rules have to be met before that. India has less tough laws to govern civil aviation so for Amazon, India is believably the right place to carry out this testing.

Same day delivery was already a highpoint for Amazon and with this 30 minutes delivery it’s going to raise the bar even higher. With Flipkart expanding its prospects in Indian retail, it’s tough to predict whether Amazon’s move to test delivery drones in India is directly related with easy aviation rules or hints to the brimming ecommerce competition.

Share with other shoppers – What do you expect out of this quickest delivery service? Tell us in comments.


Consumer Social Sharing Trends 2014

Users share and consume different content depending on the network they’re on. Facebook tends to be the place for politics and family, while Twitter is the natural forum for snappy, real-time topics like news, finance and sports, a new report reveals.‘s Q2 2014 consumer sharing trends study found that, overall mobile devices social sharing activity grew by 19 percent since 1st quarter of 2014. While much of this growth was driven by smartphones, which experienced a 28 percent lift in activity this quarter.
Here are some more highlights from the report:
  • Facebook, Twitter and Pinterest dominate the social web on mobile.
  • Mobile users pin and tweet 3x and 2x as often as desktop users.
  • 75 percent of all Twitter and Pinterest sharing is now on mobile (compared to 50 percent of Facebook sharing).
  • Together, Pinterest and Twitter stole juts over 2 percent of Facebook’s share of social activity last quarter.
  • Channels such as Blogger and Tumblr aslo won this quarter, while email and LinkedIn continure to stagnate.
  • This infographic offers several actionable statistics and facts to help social media marketers and publishers engage their audiences who are sharing on the go.

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How to Use Facebook to Increase Leads

Do you want to make Facebook a profitable marketing medium for your business?

Is Facebook bringing you the leads you’re looking for?

A few simple tweaks to your Facebook marketing can bring in more business.

In this article you’ll discover four ways companies are using Facebook to increase leads.

#1: Optimize the Cover Photo

There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).

The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.

Not surprisingly, eye-tracking studies on Facebook pages have similar results.

eye tracking example on a facebook page

Your page’s cover photo gets the most attention.

When someone visits your page, the cover image is prime real estate and an opportunity to set up a lead generation campaign in Facebook.

For example, the Mauz Dare Group’s Facebook page could have copied other real estate companies on Facebook by displaying a collage of homes they’ve sold over the years. Instead they chose a more successful opportunity—collecting leads.

Their cover photo design isn’t just luck. It’s carefully designed to find clients. It includes a picture of a beautiful house (indicating that they deal in real estate), a CTA and a logo for branding purposes.

It’s clear that the primary purpose of their cover photo is to get prospects to download the mobile app by clicking the tab below the cover photo.

facebook page cover image with call to action placement

Make the most of your Facebook cover photo.

We read left to right so they place the CTA at the top left of the page to increase the chances that it’s the first thing prospects see when they visit the page. The magnifying glass icon inside the CTA box matches the icon on the custom tab. There’s no doubt where prospects should click if they want to download the custom app.

Including the logo on the right helps prospects recognize signs and other advertising around town.

Once again, the photography complements the business by reinforcing the professional nature and quality of the service provided.

The large image of a beautiful house puts the emphasis on the group’s business: real estate. That single picture says, “Wouldn’t you love to live in a house like this? We can help you!”

#2: Avoid the Hard Sell

Have you ever noticed that when something looks like a blatant advertisement you’re more likely to ignore it?

Think about it. When you scroll through your Facebook news feed, browsing your friends’ pictures and life updates, an ad sticks out like a sore thumb, right? If you’re like me, you’re far more likely to click on a subtler ad, perhaps one that provides a link to a useful article vs. a landing page.

appsumo facebook ad

Make ads relevant, subtle and useful to get more clicks.

When creating their ads, AppSumo had people like you and me in mind. They’re known for their humorous approach to sales and their ads reflect that. The picture in the ad above is light-hearted and friendly. They catch peoples’ eyes with something that looks less like an ad and more like a picture your friends would share.

When you click the AppSumo link, you don’t end up on a landing page. Instead you immediately see the information promised: an informative and entertaining article explaining how AppSumo founder Noah Kagan was able to launch a new business and make $1,000 in 24 hours.

appsumo facebook ad landing page

Deliver on your promise and provide information without using roadblocks.

At the bottom of the article is a call to action where you can buy an online course and learn how to launch a successful business based on Noah’s experience.

I have one other piece of advice regarding placement of your ads. Sidebar ads tend to have a lower click-through rate (CTR). In fact, news feed ads have a CTR 44 times higher than right-side ads. By putting their ad in the news feed with a seamless image, AppSumo has a much better chance of people clicking through.

#3: Use Clear Calls to Action

One of the quickest ways to grow your email list is to advertise—use a colorful image, a headline that promises value and a clear call to action (CTA).

In the example below, Brad’s Deals highlights a picture of a popular brand of earphones. Showing a popular product is a great way to get people to pay attention to your ad. Once you draw attention to your ad, people naturally want to know more.

The headline attached to the image keeps people interested. Who doesn’t love 50-90% off? The value added to the audience is worth checking out.

bradsdeals email signup ad

Offer value if you want to grow your email list.

In addition to offering value, Brad’s Deals includes a strong call to action (sign up for our newsletter). More importantly, they include a way to complete that action via the Sign Up button in the image.

Whether you read the CTA in the update or just looked at the picture, the value is clear and the ask easily completed. When you click the image, you go to a landing page where you can sign up for the daily newsletter.

bradsdeals email signup form

Make it easy for people to complete your CTA.

The truth is, your prospects don’t want to share their email address (or any other information, for that matter) unless they have a good reason to. Discounts, access to important information (e.g., an industry report), giveaways, etc., are all good ways to encourage new subscribers.

Branding, of course, is important in any marketing campaign. The value, text and overall feel of your ad and your landing page should be the same across the entire newsletter signup process.

#4: Host a Giveaway

If you’re looking to quickly build brand awareness, increase engagement and generate qualified leads, a giveaway may be your best bet.

The Mauz Dare Group promotes a monthly giveaway on their Facebook page. The status updates start with a direct benefit to their audience, provide clear instructions on how to enter the giveaway and include real estate photos.

mauz dare group sweepstakes promotion udpate

Giveaways bring attention to your company.

The giveaways are carefully designed to bring attention to the group’s purpose: selling real estate. Every step of the entry process includes pictures of beautiful living spaces.

When you click on the entry link, you’re taken to a landing page within Facebookwhere you can officially enter to win.

The landing page uses specific tactics and is designed to garner entries (as well as draw in customers).

mauz dare group sweepstakes landing page

Each element of the landing page is carefully planned.

The Entry button is clearly visible at the top of the page. It’s green (different from the blue of the rest of the page) and specifically says Enter to Win Now. As a prospective entrant, you can’t miss it.

The Mauz Dare Group also restates the benefit for entering the contest. That reminder is right next to a countdown feature to remind visitors that the contest won’t last forever—urgency can be a good motivator.

At the bottom of the page they include three attractive pictures related to their business. It’s not a hard sell, but it’s definitely noticeable.

These tactics extend to the confirmation page as well.

When visitors click on the Enter to Win Now button, they end up on a landing page with an attractive, specific CTA used to invite entrants to share the giveaway on their own timelines (to get more entries), thus getting the Mauz Dare Group in front of a larger audience.

mauz dare group sweepstakes entry confirmation page

Include pictures to reinforce your product or service.

The landing page also reiterates the purpose of the Mauz Dare Group without saying a word. The beautiful home in the background is a final reminder of the company you purpose.

As a real estate company, the Mauz Dare Group does a good job of employing captivating photography in their status updates and landing pages. By investing money in photography, they’ve built a brand that conveys the quality of their business.

You probably noticed that several images include pictures of the group’s partners. As a small business, you have the advantage of being the personal face of your business. Chances are, your customers want to do business with a person, not a brand or logo. This is especially true in a client-services business like real estate.

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Losing Control: 4 Potential Pitfalls of User Generated Content

ablysoft_imgThere’s no denying the upsides of a healthy influx of user-generated content (UGC). When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an engaged community, free copy, higher search rankings, and broader reach. Your target audience may feel a deeper connection with your brand. At first glance, having an abundance of UGC seems like an effective way to market your business and engage with your customers. But as with anything else, user-generated content has its downsides. Here are four potential pitfalls to keep in mind.

Inconsistent messaging
It’s important to remember that very few people apart from your team are intimately familiar with your brand’s messaging. This is one of the major drawbacks of user-generated content. Your customers may be well-intentioned as they’re posting updates and tweets with your campaign hashtags, but they may not be conveying your message in a way that you originally intended. Inconsistent messaging may leave your audience feeling confused about your business’ platform and services.

Campaign hijackers
Keep in mind when you’re managing a UGC campaign that things may take an unexpected turn. A handful of dissatisfied customers or vindictive competitors can quickly send your marketing effort into a downward spiral. A good example of this is the #McDStories campaign launched by McDonald’s in 2012. Originally, the marketing effort was supposed to put a positive spin on working for McDonald’s. The brand encouraged employees to share their experiences. Instead, disgruntled employees and customers used the hashtag to post negative quips about the popular fast food brand. Be aware that campaign hijacking is a real issue, and come up with proactive strategies to combat the problem ahead of your launch.

Lack of engagement
The most effective user-generated content campaigns are backed by a strong community. If your brand actively engages with your online audience regularly, you’re a candidate to run a successful user generated campaign. But sometimes other factors come into play that may affect audience engagement. A lack of engagement from your customers can be caused by everything from a confusing campaign structure to a poorly-timed launch. Whatever the reason, it’s important to have a back-up plan in place to make sure that your upcoming efforts don’t fall flat with your audience. Be flexible and willing to adjust your strategy if your customers aren’t engaging with your brand as you expected.

Too much engagement
Sometimes the problem isn’t a lack of engagement, it’s way too much engagement. But a lot of interest and discussion is a good thing, right? Not always. The result may leave your team feeling completely overwhelmed and unprepared for the amount of comments or submissions you’re receiving. A campaign can quickly spiral out of control and become impossible to moderate effectively. In this case, seeking outside help for content moderation can be helpful. Some businesses turn to distributed moderation services like Amazon’s Mechanical Turk to manage the influx of UGC. MTurk, as it’s commonly known, relies on freelance workers to help moderate content. Other companies that aren’t necessarily comfortable crowdsourcing their content moderation for privacy reasons may choose to seek out specialty services. Platforms like WebPurify have dedicated teams of employees trained in the art of image and content moderation. There are a couple different approaches your business can take, but the bottom line is that effective moderation is critical when it comes to UGC campaigns.

The benefits of user-generated content are many, but there are also pitfalls to be aware of. If you’re launching a marketing effort that calls for UGC, be proactive about managing the process. Have a back-up plan in place in case things get off track, and come up with a moderation strategy ahead of your launch. Pre-planning can help you keep your campaign on track!

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Make your Social Media Presence ‘Special’ not ‘forced’- Successful brands do this

smo_ablysoftThere is a common misbelief that social media presence is all about creating a Facebook page or twitter handle. It’s just a step whereas to get social identification on web. Making your social profiles engaging is the actual technique to achieve desired goals.

Do you have a Twitter, Facebook, LinkedIn profile but no Social Traffic?

The biggest reason why usually businesses lack the ability to get social traffic despite of their business page is their inactive mode. If you have made a page on Facebook but that shows no posts, no status updates on regular basis, then you may not even gets enough likes. The other reason can be the monotony of content sharing as social geeks hunt for newness & interesting stuff.

ablysoft_1To get social traffic one has to fight 2 of the following hurdles that all social media networks put across:

  1. Content decay– Content decay is the paramount reason why there is so much of hustle on all social pages. Whatever you share now becomes dead after few comments and shares. So, continuous activity is important to keep the essence live.
  2. Time decay– The trends keep changing every hour and you have to put up new stuff on board. Those who miss participating at right time; tend to miss the advantage. Every lapse counts for stagnation in your followers/fans list.

Ably Soft social media experts suggest businesses not to make it an obligatory action to share updates for the sake of it. Do it rather for keeping your page live just like an entertainer.

Successful Brands are those which follow consistent approach to engage their users and keep them involved with new & likeable content. You can utilize your social presence most by creating campaigns that encourage user participation. Read how these two brands made it happen:

Just Eat

A leading takeaway service that functions in 13 countries ran a multi-channel campaign and made a TV clipping for that first. Its next step was to engage the online users for which it chose social networks. The story was taken further by prompting people to follow Worrall Thompson’s (TV chef) plight while in confinement via Facebook & Twitter. The result was this: #JUSTEATkidnap got used 1,379 times over a week.

Times Now

The news channel took to twitter for creating user engagement and followed user sentiments carefully right before national election. The group created a buzz with hashtags like #MegaExitPolls, #May16WithArnab, #TimesNowatTimesSquare etc. and kept the conversation on for weeks. The results were unbelievable: 100+ hashtags kept trending throughout the polling season & the channel grossed 3.8 lakh more followers.

These are two different brands of difference scale & audience but both received great results but their reason of successful campaign is common i.e. they made their social presence special & not forced. You can also fetch maximum benefit from social media networks if your promotional strategy is user focused & engaging.

All the big results have some strategic planning behind it, so follow plans that meet your business goals. Send us your queries if you face hard time to use your social media pages for business.