Do you ever analyze past SEO mistakes while hiring a new company to increase your organic traffic? Probably not, because that’s how most of the websites go about it. It’s time to investigate the reasons of loss whenever you see a drop in your sales & traffic even after spending enough on optimization experts fee.
Don’t sit back thinking that you have hired the best SEO firm
Usually companies take it quite easy if they have SEO professionals to take care of search engine rankings. But, that’s a big mistake as to get sales you must have both relevant traffic and a conversion focused website. Not all SEO companies take this into account and so achieve half of results. To attain potentially convertible traffic first ensure that your SEO strategy implies:
Research Based Plans
It is a must to adopt research based planning amid the stiff competition for search engine rankings to ensure results. Using smart tools for keywords and competitor analysis is essential if you want to be safe from the consequences of guesswork & weak estimations. These tools give robust figures that eliminate the risk of misjudgments.
User Focused Practices
Add value to search engine results by meeting Google standards and offering best user experience to online users who seek solutions to their queries. Don’t depend on black hat SEO to get higher rankings. Indulge in ethical linking to get steady results.
Google prefers content so avoiding it can cost you heavily. What kind of content shall be used for optimizing search engine is the most important question to unravel. If your past SEO efforts could not meet desired goals, then poor content could have been the reason. Analyze now & change your approach.
Follow on page & off page content guidelines to improve your domain authority and boost search engine rankings. This may also save you from Panda hit as that focuses on improving content quality on Google.
Social media is a great source of attracting traffic and it helps you improve the online presence on web as social domains have high domain authority, attract great deal of users and always rank higher in SERPs. They also act as good source of quality backlinks but if you really want to own all of this, you have got to ensure that your social media content is user engaging & shared on regular intervals. Consistency is the key to success when we talk about social media benefits.
Ably Soft, as the global SEO partner for many websites applies all these techniques to work and ensures improved results. Our clients’ stable rankings give us opportunity to suggest similar techniques to other online businesses too. If you lack information on improving your web traffic, then consult us.