Nothing bothers a web user more than a website that takes a long time to load. Internet users are known for low patience levels and if a website tests it, the price has to be paid in the form of high bounce rate and business loss. Creating a pretty website with big pictures, flash banner and animation is not enough; pages need to open quickly too. Let’s underline some recent findings that indicate how slow websites are suffering while ecommerce grows;
Some quick facts
Even seconds can make and break the visits for your website. A recent research has indicated that one second increase in load time can lead to fall in views by near about 11 percent. Customer satisfaction is also bound to suffer with even with such a minuscule increase in load time. The same research also highlighted 7 percent fall in conversion because of the additional one second. Industry average response time for the top fifty online retailers is 4.8 seconds. It is clear from the stated facts how much load time matters.
Website design determines the load time of the website to a large extent. So, this means that professional website design for your website will pay off in the long term while an amateur one will suffer.
Ecommerce is going through a rapid expansion phase. Some fields like apparel, digital content, video games and event tickets garner better response as compared to others. With prediction of 62% increase in the e-retail spending, web investors have a great opportunity to excel. However, capitalizing on such opportunity requires a website that meets people’s expectations in terms of fast load time, usability and engagement.
In the present year, more than half of the American population (nearly 167 million) chose to go for online transactions; if predications are to be believed, the number will grow to 192 million by 2016. In such a scenario, hiring a business web design company for powerful ecommerce platform can be an investment for better web future.
Opportunity for Small Businesses
In the all the hullabaloo surround the web, small businesses also have an opportunity to capitalize on. While they already hold a loyal customer base, they can add to it by going web with ecommerce enabled platforms. By paying attention to some crucial design and marketing elements, they can prepare for the future that is surely going to be dominated by web. While small business website design firms can help in the designing part, taking careful first steps and being active on social media can help greatly. Load time obviously is going to play crucial role for them too.
Status of mobile field
Mobile field too is going through a similar growth phase. A recent study targeted load time expectations of the mobile users and findings asserted that 60 percent wish a website to load under 3 seconds. 74 percent stated that they will leave the website if it didn’t load after 5 seconds.
Services of a professional web designing company are very much required to capitalize on the opportunities being created by web. Growth momentum is there; you just need to be there with the right idea and website.
AblySoft Private Limited offers small business web design services to global businesses. The company specializes in dynamic web platforms and has been handling design and development work for the past nine years.