Apart from aesthetics and layout, tone of a website is what new visitor notices in the very first moments of landing on a website. Tone can be formal, fun, serious or mixture of some related elements. While it is a factor usually paid less attention, a professional web designing company makes sure that it suggests its clients on getting the tone right. It is something that has to be determined before the work commences.
What it Exactly is?
Tone, in this particular scenario, is how a website communicates with target audience and it is mainly part of the content. It is reflected in choice of words, sentences, language style and a number of other features. So, if the website design has elements that give a light and fun feel but the language is very businesslike, then, visitors could end baffled.
Where should be the focus?
A corporate website design company would suggest its clients to keep the content as professional as possible to reflect the professionalism of the organization. However, it doesn’t mean using complicated sentences and business jargon; focus has to be on the language and reflecting personality. Celebrated brands are known for the way their websites communicate with visitors.
How to get it right?
Discuss- To get the tone right, it is critical to focus on it from the very start. Hired web designers should be explained in detail what your business is all about, how you wish to communicate with customers and other related elements. Once designer is aware what is your need, then there are better chances of getting the design right. In case the issues are not discussed beforehand, one may have to come back and correct them which will cost additionally.
Give Examples- It sometimes becomes difficult to put everything that is on your mind in words. To make sure that same doesn’t happen with your project, give examples or suggest links of websites that you think are close to what you require. This way, you can assure that designer knows exactly what you are looking for. The idea is that design varies; that is why financial, educational and corporate web design services exist separately.
Audit and research for content- The content you might give to the designer for inclusion may be appropriate from your point of view but mightn’t strike the right chords with your customers or clients. So, it is better to take a second opinion by going through a content audit. It is usually undertaken when content is quite vast and one wishes to make sure that the tone is consistent throughout. Ask friends, and also target audience if you can, how they feel about the content and what does it reflect.
So, it can be argued that getting the tone right is more about bringing the website design, content and other elements in harmony with each other. Companies that do website design for large businesses have mastery over such elements and perhaps that is why they have such reputation. Therefore, make sure to get the tone right.
AblySoft Private Limited is a professional web designing company India that helps businesses in communicating effectively through their websites. It is also active in development, reputation and SEO processes.